London Grammar Partners with Calm on Exclusive Meditative Mixes
Reinterprets three tracks from new UK #1 album as 15, 30 and 60 minute meditation soundtracks, available exclusively on Calm
Continues London Grammar’s foray into mood-based music, following curated ‘Moodmix’ playlist in 2018
Partnership facilitated by Sony Music UK’s creative & strategy hub, 4th Floor Creative, in collaboration with Ministry of Sound Records
29 April, London: Double Platinum, four-time BRIT nominees London Grammar and Calm, the leading mental wellness brand, have teamed up to create three meditative mixes, reimagining tracks from their brand new, chart-topping third album ‘Californian Soil’, available exclusively on Calm from Thursday, April 29, 2021 at 10:00am BST.
The group’s mellow remixes of tracks ‘All My Love,’ ‘Californian Soil’ and ‘Lord It’s A Feeling’ clock in at 15, 30 and 60 minutes respectively. This allows listeners to select the length of time they’d like to meditate or rest for and be matched with the appropriate mix.
The partnership with Calm sees the band further explore how artists can tap into the functional music trend, the popularity of which has surged in line with the rise of modern streaming culture and its focus on mood and activity-based playlists. The project is London Grammar’s second foray into mood-based music, having created a ‘Moodmix’ playlist in 2018, which they specially curated to soundtrack the listener’s mood.
As personal fans of Calm, London Grammar guitarist Dan Rothman explained: “I was always a bad sleeper when I was young. I was scared of the dark, and constantly had nightmares. My anxiety around sleep lasted until my mid-20s. When I learnt about meditation and mindfulness it really helped me understand sleep and how to deal with those difficult moments when it evades me.”
Keyboardist and drummer Dot Major also added ”I’ve been a perennial sufferer of sleepless nights since I can remember. As a child I would listen to Chopin and later on Thomas Newman to help me sleep. There was always a song in ‘Road to Perdition’ by Thomas Newman that would wake me up abruptly and as it was before the days of playlisting I would suffer the same fate often. Here is something to help you sleep, I’ve made sure there’s nothing jarring in there. Just cyclical rhythms and harmony that hopefully appeals to your senses in the most soporific way.”
The partnership was facilitated by Sony Music UK’s creative & strategy hub — 4th Floor Creative – in collaboration with Ministry of Sound Records.
Dorothy Hui, SVP, Digital & Audience Development for Sony Music UK’s 4th Floor Creative, commented: “Music has the incredible power to influence how we feel — through both body and mind. London Grammar’s meditative mixes for Calm offer a new way for audiences to experience songs from Californian Soil as a relaxation aid, as we strive to help our artists align their music with different moments in fans lives. This mood-based approach will continue to provide fresh ground for artists to experiment with their sound and engage their audiences in additional ways.”
Courtney Phillips, Head of Calm Music, said: “Our users are continuously looking for music to help relax, unwind and focus, so it felt completely natural to collaborate with London Grammar on remixes from their new album. We really pushed the boundaries to create long, winding tracks that create space to find stillness, and we can’t wait to hear what our listeners think.”
Through Calm Music, artists are given the opportunity to collaboratively showcase their artistry and create music that helps listeners sleep better, relax easier and focus stronger. California Soil meditative mixes are now available exclusively on Calm and join other original sleep, mindfulness and music content.
About London Grammar
London Grammar are Hannah Reid, Dan Rothman and Dot Major. Their debut double platinum selling record If You Wait garnered huge success upon its release in 2013, which was followed by their #1 record Truth Is A Beautiful Thing in 2017. To date the band have sold 3 million records and 1 million tickets globally, whilst their music has been streamed 1 billion times. Having garnered numerous BRIT nominations and awarded a prestigious Ivor Novello, the new record - Californian Soil - is their second #1 album to date.
About Calm
Calm is the leading mental wellness brand with the #1 app for sleep, meditation and relaxation, designed to help you manage stress, sleep better and live a happier, healthier life. With hundreds of hours of original audio content available in seven languages, Calm supports users in more than 190 countries. Apple’s 2017 iPhone App of the Year and one of Fast Company’s Most Innovative Companies of 2020, Calm boasts over 100 million downloads to date, averaging 100,000 new users daily. For more information, please visit us at www.calm.com.
About 4th Floor Creative
4th Floor Creative is Sony Music Entertainment UK’s in-house creative & strategy hub, launched in 2018 to unite Brand Partnerships, Sync, Visual Creative, Podcasting, Digital and Audience Development.
Led by music industry powerhouse Cassandra Gracey, the London-based division works with Sony Music’s iconic labels — including Columbia, RCA, Commercial Group, Ministry of Sound, Black Butter, Relentless, Insanity — to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience.
4th Floor Creative’s flagship projects include: LM5 The Tour Film; Mark Ronson’s ‘Pieces of Us (featuring King Princess)’, the world’s first interactive music video shot using Instagram’s Spark AR; the world’s first streaming-influenced merchandise collection for Bring Me The Horizon; Paloma Faith’s award-winning partnership with Skoda, and Production & Development of the Channel 4 music series in lockdown - Back to Mine.
https://www.4thfloorcreative.co.uk/
https://www.instagram.com/4thfloorcreativegroup/
About Ministry of Sound Records
Ministry of Sound Records is a London based global entertainment record label.
Over the last decade the label has established an exciting roster of talent, successfully launching the careers of acts such as London Grammar, Riton, Sigala, Regard, dodie, Paul Woolford, Eric Prydz, DJ Fresh, Example and Wretch 32.
Ministry of Sound is also the UK home for Doja Cat, Oliver Heldens, Tate McRae and Joey Bada$$.
Ministry of Sound’s President is Dipesh Parmar, with Amy Wheatley as the label’s Managing Director and Negla Abdela as General Manager.
https://www.sonymusic.co.uk/label/ministry-of-soundhttps://www.instagram.com/ministryofsound