Tuned Global delivers digital music solution for Psycle London’s home fitness workouts
Psycle London integrates commercial music into immersive video class workouts
Using Tuned Global’s turnkey fitness application Psycle London instructors will curate playlists for classes from a licensed catalogue of commercial music.
Tuned Global, the world's leading B2B music streaming technology specialist, has signed an agreement with boutique fitness brand Psycle London to deliver a playlist app to their 70+ instructors supporting the use of commercial music within their digital fitness classes.
The app will enable Psycle’s instructors to search licensed repertoire and create tailored playlists for inclusion in live and on-demand video class workouts for its new Psycle At Home platform. The app is powered by Tuned Global’s white label streaming solution which has been customised for the fitness industry. “Being able to search songs by BPM and to use a customisable crossfade in between songs was very important for us. These features were key to offer a great and integrated music and fitness experience to our members”, said David Watt, Psycle London CEO.
Tuned Global’s proprietary content management system ‘Autotuned’ will provide the flexibility for Psycle administrators to customise the app in real-time from an editorial, catalogue and user management perspective engaging with instructors on the ground. The app is available on iOS and Android devices.
In addition Tuned Global will manage Psycle’s music catalogue ingestion and reporting to record labels and publishers. Tuned Global will also assist Psycle in licensing discussions with record labels and rights owners, to further develop its pool of content.
The fitness industry is at an all-time high with total annual turnover estimated to be in the region of £2bn (Statista). Although the Covid pandemic has kept the UK’s 6,700 or so health and fitness clubs closed for most of last year, interactive and home fitness programmes have never been so popular. Wellness app installs reached 1.2 billion in 2020 (Business of Apps, March 2021).
Tuned Global’s Co-Founder & Managing Director Con Raso said, “Fitness and music have always been very connected, but the current pandemic has led to an increase of requests from this sector. We are excited to help Psycle London with our end-to-end music management and streaming solution for the fitness industry so they can create and distribute online fitness experiences with commercial music.”
David Watt added, “The success of our in-studio product has been built on the foundations of great music. Access to commercial content on our digital platform will allow us to deliver the best possible user experience, and when combined with our industry-leading instructors, will ensure we stand out in a highly competitive marketplace. Tuned Global’s technology will allow us to achieve this in a short time frame.”
About Tuned Global
Tuned Global is a 360º B2B music streaming technology partner that helps to quickly launch and grow streaming services around the world. The company develops simple, fast and engaging streaming platforms. Its full turnkey solutions incorporate music content expertise, cloud-based technology, licensor reporting, branded app, music APIs, marketing capabilities, billing and licensing consulting.
Tuned Global has already delivered wide consumer engagement using the power of music in countries across the globe, working with telcos, enterprises and start-ups. Companies such as Coca-Cola, Warner Music Group, UFC, Universal Music Group, Line Music, Pizza Hut, Samsung, True Digital Group and many others have already trusted what Tuned Global does.
About Psycle London
Founded in London in 2014, Psycle is spearheaded by CEO David Watt, who leads a team of passionate individuals committed to helping people clear their minds, transform their bodies, and have fun in their four London studios and now online with Psycle At Home. Psycle aims to empower everybody, everywhere, to own their life’s beat. In order to achieve this mission, the team is passionate about inspiring people to live vibrant, happy and energetic lives so that they can experience the best version of themselves and inspire change in others. The brand is completely focused on the transformative power of movement, cultivating an inclusive community, and a passion for helping people achieve optimal levels of health.