Paloma Faith Unveils New Stories for Alexa Skill ‘Paloma’s Bedtime’
Alexa Skill introduces new premium stories, including classics like 'Alice's Adventures in Wonderland' and 'The Three Little Pigs'
Innovative update builds on success of world’s first artist-owned Alexa Skill
Download “Paloma’s Bedtime” Alexa skill here
9 June, London: Double Platinum and BRIT Award-winning artist Paloma Faith revisits her pioneering Alexa Skill ‘Paloma’s Bedtime’ to add new premium stories and re-recordings. The skill helps parents send their little ones off to sleep with a host of tales, lullabies, sleep sounds and goodnight messages, all within the Amazon Alexa.
The world’s first artist Alexa Skill, ‘Paloma’s Bedtime’ builds upon its initial launch through the addition of premium content — the first time a Sony Music artist-led skill has utilised Amazon’s new technology of ‘In-Skill Purchasing’, allowing additional content to be bought directly through Alexa. It’s a first step in testing new commercial models in voice technology.
With three newly added narrations of classic children’s stories, parents are able to purchase ‘The Three Little Pigs’ and ‘The Tale of Mrs Tiggy Winkle’ together for £1.99 directly through their voice assistant. They can also listen to a free taster of the newly added premium content with Paloma’s recording of the classic tale, ‘Alice’s Adventures in Wonderland’. The update also includes re-recordings of the skill’s navigation to streamline the available options based on user feedback.
Following the birth of her second child, Paloma’s new expansion further explores the capabilities of Amazon’s Alexa as a tool to assist parents with young children, especially with school’s reopening, meaning that a good night’s sleep is now more important than ever.
On the skill’s expansion, Paloma says: “I know too well how hard it can be being torn between work and kids or kids and other kids and so I’ve decided to take some of the strain off and read your kids bedtime stories to them for you. Heck, I may even use it myself and sneak out for a wine, who knows! Anyway, hope it helps, love Paloma x”
Lauren Fitzgerald, Senior Digital Marketing Manager at RCA Records UK adds: “Following the success of Paloma’s Bedtime, we’re really excited to be bringing new content to the skill which we hope will continue to delight fans and offer parents continued support in sending their little ones off to sleep”
The skill still features all of its most popular features, including Paloma’s audio recordings of Roald Dahl's ‘Revolting Rhymes’ and an acoustic version of 'Lullaby', which peaked at #7 in the UK singles chart.
‘Paloma’s Bedtime’ is a skill launched by RCA UK and 4th Floor Creative, both divisions of Sony Music Entertainment UK.
‘Paloma’s Bedtime’ is available in India, Canada, Australia, US and UK. In-Skill Purchasing is available for users in the US and UK only.
About 4th Floor Creative
4th Floor Creative is Sony Music Entertainment UK’s in-house creative & strategy hub, launched in 2018 to unite Brand Partnerships, Sync, Visual Creative, Podcasting, Digital and Audience Development.
Led by music industry powerhouse Cassandra Gracey, the London-based division works with Sony Music’s iconic labels — including Columbia, RCA, Commercial Group, Ministry of Sound, Black Butter, Relentless, Insanity — to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience.
4th Floor Creative’s flagship projects include: LM5 The Tour Film; Mark Ronson’s ‘Pieces of Us (featuring King Princess)’, the world’s first interactive music video shot using Instagram’s Spark AR; the world’s first streaming-influenced merchandise collection for Bring Me The Horizon; Paloma Faith’s award-winning partnership with Skoda, and Production & Development of the Channel 4 music series in lockdown - Back to Mine.
https://www.4thfloorcreative.co.uk/
https://www.instagram.com/4thfloorcreativegroup/
About Sony Music UK
Sony Music comprises a variety of record labels devoted to every genre of music, from rock to pop, classical to R&B. In the UK, Columbia, RCA, Since ’93, Relentless, Black Butter, Ministry of Sound, Insanity and The Orchard are part of the Sony Music family and represent a hugely diverse roster of artists. They are joined by Commercial Group, home to our catalogue, merchandise and family divisions, and 4th Floor Creative, which combines brand partnerships, video, podcasts and digital. Sony Music UK is part of Sony Music Group, a global recorded music and publishing company, a subsidiary of Sony Corporation of America. The company represents a vast global catalogue, including some of the most important recordings in history.