APP NEWS: Frank Turner to Reveal Sneak Peeks of His Life On the Road
Fans to get new ‘Road to Wembley App’ for iPhone, developed by [PIAS] Media, offering exclusive artist content
London, 13th March 2012 – Today Xtra Mile and [PIAS] Media announced the release of a new iPhone app developed specially for Frank Turner that will allow him to capture backstage and on the road happenings, with video, audio and photos, and share the content with thousands of fans, all in the lead up to his sold out Wembley show.Available for free from the iPhone App Store, as of 12th March, the ‘Road to Wembley App’ will give Turner’s fans exclusive insight to the artist’s life with a real-time feed that puts new content from the artist directly in the hands of his fans. The app will also let fans read, reply and retweet Turner’s tweets, as they happen, and show the artist’s biography. In the run up to Turner’s sold-out Wembley show on 13th April, fans who download the app will be given a new experience with the artist, that takes them along on the journey to the arena show.[PIAS] Media, partnering with Offficial, a specialist mobile app developer working on behalf of [PIAS] Media, created the new app for Frank Turner, which is based on technology that was originally used by news reporters who gathered video, audio and photos to be sent back to the main news desk, from the field. The app gives Turner, an artist who has consolidated his fanbase with his inimitable style of direct to fan communication, through his blog posts and tweets, a new level of relationship building with his fans.With the app, Turner can now:
- Film video from any location he chooses
- Record audio
- Take pictures
- Tweet
- Give fans a chance to win, with exclusive competitions
- Share all the exclusive content with thousands of fans, via the iPhone app
Frank plans to use the app to reveal timetables, backstage footage and concert preparations. Fans can also be part of the action and have their photos from before and during the gig featured on the app, by tagging their snaps with the hashtag #FrankTurner or #fthc on Instagram.Frank Turner said: “Folk musicians have a bit of a reputation for being old school, but I’m actually really interested in how technology can help me engage with my fans on a new level.“I’m a huge fan of blogging and always make sure my website is up-to-date with the latest video and audio content. With the app, I can still share news with my fans when I’m on the road. I’m so excited about this app as it gives me a way to share backstage secrets with my fans before the Wembley concert.”Seth Jackson, Managing Director of [PIAS] Media said: “We like to help artists find new ways of connecting with fans through technology and this app gives Frank Turner a new tool that will let him communicate instantly with thousands of people.”Jamie Lyons, co-founder and Director of Offficial, said: “We’re currently working on innovative, bespoke apps for several high-profile athletes and celebrities. They want to give something back to their loyal fans and apps are a great way to do that. With Frank’s new app, he’ll be able to provide news to his fans hours before anywhere else. We truly believe that apps like this are the next step in celebrity interaction. The apps that we’re developing will offer users a unique insight into the lives of their favourite personality, while giving celebrities an opportunity to connect with their fans on another level. We were delighted to work with Frank Turner on his app and are excited to see the reaction from his fans!”About [PIAS] Media[PIAS] Media are translators of talent. They work on behalf of global brands navigating the complex worlds of artist partnerships and creative technologists to produce groundbreaking campaigns. Formed in 2010, the agency has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2. Whether it is developing branded content, apps, events and integrated marketing strategy, [PIAS] Media, part of the [PIAS] Entertainment Group (Europe’s largest independent label and music distribution company), applies futuristic thinking toward how to make a campaign successful. Artists they have worked with include Alice Cooper, Gorillaz, Oasis, Katy Perry, 2ManyDJ’s, Imogen Heap and more. [PIAS] Media is artist agnostic, working with many of the world’s leading artists whatever label, territory or genre they come from.