IMS Publishes First Annual Electronic Music Report
“Electronic Music: A Business Report” by Kevin Watson for IMS
Available to download from www.internationalmusicsummit.com
26th July 2010:- The Ibiza International Music Summit (IMS) today announced the publication of its first annual business report on the electronic music market.
The report was commissioned by the IMS and presented exclusively to delegates by Kevin Watson at the opening of IMS 2010 in May. It contains up-to-date statistics, analysis and insight on the key elements of the global electronic music industry, providing individuals and organisations from all areas of electronic music with a global end-to-end view of the industry.
It is the first time a report such as this has been made available on the electronic music industry. The publication supports the IMS in its wider mission to supply those working in the industry with a backbone of reliable business resources: an initiative which has included the establishment of an ambitious working group to develop an accurate and authoritative new DJ-related popularity index (planned for launch in 2010).
The IMS aims to be the most business-focussed and intelligent event in the electronic music calendar and has been called 'the TED of electronic conferences' in relation to the new ideas event which has just taken place in Oxford, England.
The report’s author, Kevin Watson, has drawn on a range of sources including official sales figures from the BPI and its international equivalents, data from social networking sites and chart companies, census data and trade and consumer press.
In the current climate of dance music taking over America, IMS compares Google search popularity, with DJs such as David Guetta and Tiësto not far behind major R’n’B and pop acts like Lady Gaga and the Black Eyed Peas, and ahead of the Kings of Leon. Both DJs have more Facebook followers than the Black Eyed Peas.
Ben Turner, co-founder of IMS said, "The IMS mission statement from year one was 'Back To Business' and its amazing to see what has happened to our industry in the last 12 months. It is clear with all the conversations people in the electronic world are having with brands, media companies, mainstream labels and investors, that there is a hunger to be associated with this genre. Yet when it comes to facts and figures, our industry tends to undersell itself.
This report is the start of an investment from the IMS side in providing some real data and whilst it falls short of being in anyway comprehensive, it is a starting point, the first step in finally explaining to the wider industry quite how popular this scene really is."
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Notes for editors
The report is available to download as a pdf priced at €50 from:
http://www.internationalmusicsummit.com/html/businessReport.html
Report contents
• Electronic music share of album sales by key territories
• Global audience exposure of most popular electronic tracks
• Global popularity of electronic music DJs and live acts compared to rock and pop acts
• Social networking – size and engagement of fan base of leading DJs and live acts on Facebook, MySpace and Twitter
• Relative penetration of clubs and festivals and size of potential market by country
• Total electronic music festival capacity by country
• Industry overview for UK, USA and France
About the International Music Summit
Founded in 2008 by BBC Radio 1 DJ Pete Tong along with partners Ben Turner, Danny Whittle, Mark Netto and Simeon Friend, the International Music Summit has rapidly established itself as the pre-eminent business event for those working within the electronic music community.
A place to do business, network and learn, the past three years have seen a host of music industry executives, DJs and artists descend on the white island for what has become one of the biggest dates in the electronic music calendar.
2010 was the summit’s most successful year to date as the event commandeered the entire Five Star Ibiza Gran Hotel in Ibiza Town and played host to a significant delegation of industry executives from the US, drawn by the resurgence of electronic music in the States.
Respected for the high level of debate, the quality of the panels and the emphasis of getting business done, the International Music Summit has finally provided the electronic music industry with an event representative of its importance to the global music market.
Ted Cohen, Tag Strategic “IMS is probably the most exhilarating conference I’ve ever participated in. The level of the dialogue, the fantastic location and the MUSIC combine to make this the must-attend annual event. Ibiza and IMS are an amazing pairing.”
http://www.internationalmusicsummit.com/